Wholesale Application

Becoming an approved Wholesale Reseller will enable you to purchase products from www.ByAnnie.com tax-free. Many of our products (including our patterns, ByAnnie's Soft and Stable, handbag zippers, and more) may also be purchased at a significant discount.


Virtual Schoolhouse

Let ByAnnie help you inspire customers and boost sales.

Discover ideas for classes, trunk shows, staff education, and more!



ByAnnie Basics

A one-stop ByAnnie University online!

Simple patterns with step-by-step video tutorials, these projects are great for teachers, customers, and more!

Use them to acquire new skills or improve and prepare for more complicated projects.


Add-on Videos

These videos accompany many patterns and cover the more unique or challenging parts. We encourage you and your staff to watch them often to master a project.

Don't forget — if you have a wholesale account they are FREE! Use code: "Store-Addon-Access" at checkout!


Digital Library

Have you logged into your Digital Library? When you establish an account with us, your account is pre-loaded with hours of useful learning resources.

Use these tutorials for demo ideas in your store or on social media, practice techniques before teaching a class, and much more!


Note: We are regularly updating patterns and our catalog. Be sure to opt-in to our Pattern Trade-in Program to keep your inventory up to date.

Trunk Shows

Trunk Shows are a great way to sell fabric, patterns, products, and classes!

Customers love being able to see a finished bag, get a feel for the dimensions, and look inside.

Learn how your shop could host a ByAnnie Trunk Show today!



Sew Models

Make models of the patterns you sell so that your customers have something they can see! It will sell not only patterns, but supplies, fabric, and more.

Short on time? Here are some of our small afternoon projects:

With a little more time, here are some projects you can knock out in a weekend:


Teach Classes

The best way to really understand a subject is to teach it! Plan to host or teach classes in your shop.

When logged in to your wholesale account, you have access to a special "Wholesale" tab on all product pages. There you'll find recommendations for class length, student pre-class preparation, and more.

Don't forget about Add-on Videos, too. These are great ways to prepare for a class without having to do all the sewing. Use the code "Store-Addon-Access" to get them free with your Wholesale Account.

What's New


Model Gallery

We've made a photo gallery of our 1,000+ models.

Use images from the gallery to create beautiful and custom promotions! Spice up your class advertisements, add product images that match fabrics you sell, and create interest on social media.

Don't forget about Trunk Shows, too. Many of the models are available to borrow. You can request one now!

View our Model Gallery

ByAnnie Marketing Assets

Setting up your new eCommerce site? Need a ByAnnie logo or photo of Annie for an event? 

Our Marketing Assets are for you to use. On this Google Drive folder you can access marketing images, pattern covers, and much more! 

Looking for something more specific?

Email us at [email protected].

ByAnnie Assets

Promote Your Store!

Get involved in our contests and events. It will give you fun ways to connect with customers and get more publicity.