#SewPINK Initiative

Welcome to #SewPINK, the ByAnnie Breast Cancer Awareness initiative that kicked off in October 2019.

Our goals were to raise awareness, encourage people to get their screenings, come together as a community, and donate to breast cancer research. We believe breast cancer awareness is important all year. Although we emphasize awareness in October (Breast Cancer Awareness Month), our continuous goal is to provide resources and awareness year-round.

#SewPINK Donation

This year, we are again joining forces with Fat Quarter Shop to promote a fundraiser. The goal is to raise $20,000 to donate to the National Breast Cancer Foundation.

If you learn something new or are inspired by any of the fun #SewPINK events this year, we ask that you make a generous donation.

ByAnnie.com will match every dollar raised on the ByAnnie #SewPINK 2022 team fundraising page.


Annual Blog Hop!

#SewPINK began with a blog hop. Each year we reach out to talented makers around the world to share their time and talents to help us promote healthy living and available cancer-screening resources! 

We're as excited as ever for 2022's #SewPINK Blog Hop sew-lebrity lineup! This year will be packed with awesome prizes, patterns and projects, encouraging messages, and so much more!

Want to see last years blogs? Visit the 2021 #SewPINK Blog Hop round up of each sew-lebrity blog!

2022 #SewPINK Blog Hop Schedule

#SewPINK Photo Contest Category!

#SewPINK Award: One participant will be selected to receive a $50 coupon to be used on ByAnnie.com in our Monthly Photo Contest.

We will also give away a number of $15 coupons to other wonderful #SewPINK submissions.

Share your story or experience with breast cancer, submit photos of Bosom Buddy or other related projects you've sewn (perhaps you made a bag for a hospital stay), offer advice or encouragement, or share resources. Maybe you have experience with another form of cancer. We welcome your thoughts as well. We're excited to see what you come up with, and what breast cancer awareness means to you!

Photo attribution: this Clam Up pouch was sewn, pieced, and photographed by Angela Bowman of Sewfinity for the 2020 #SewPINK blog hop.

This category is only for the month of October and November!


Sew with love.

In October 2019, as a part of this campaign, we released a free PDF pattern called Bosom Buddy. Bosom Buddy is a soft, comfortable seat belt cushion made to reduce discomfort and protect tender areas after surgeries or chemo port placements. Read about how Bosom Buddy came about in this blog.

This project would be great to sew with your quilt guild for donations or for a specific friend or family member in mind. Bosom Buddy is simple, quick, and easy to make. In addition to the free downloadable PDF patterns, you can also find full-color printed versions of the pattern in packs of 1o HERE.

Pictured here is our friend Pati Beck wearing a Bosom Buddy. Pati is a long-arm quilter, Soft and Stable cutter, and a breast cancer survivor!

LIVE with Annie #SewPINK Specials

Join us for a month of special guests throughout the month of October!

We are so excited for the opportunity to learn some new skills from these talented artists:

In 2020's #SewPINK we went live to sew a Bosom Buddy together. You can still join the fun and enjoy the Sew-Along! Find the Bosom Buddy Sew-Along video on FaceBook or YouTube.

Come prepared with your PDF pattern printed, your Add-on Video watched, and your pieces cut to join Annie for a fun and relaxed Bosom Buddy sew-along.

Early detection saves lives.

Despite its limitations, a mammogram is the most effective form of screening. It's not the most enjoyable appointment you'll have all year, but in 20 minutes a mammogram can identify cancer several years before any physical symptoms develop.

It's important to stay positive as you handle your screenings. 1 in 9 mammograms result in a callback for further testing, and 95% of these callbacks do NOT have cancer!

Find a screening program near you:

Why breast cancer?

Nearly 70% of the ByAnnie community - our customers, staff, and friends - are within the highest risk factor for breast cancer. Not only that, 1 in 8 women (and 1 in 833 men) will be diagnosed with breast cancer in their lifetime.

Many members of our ByAnnie family have witnessed their loved ones endure countless treatments and make painful goodbyes. For us, it’s personal. We imagine it’s personal for you, as well.

We understand there are many causes and other health concerns that require awareness. We encourage you to sew a ribbon block in colors that fit that cause and share it with us as well! We would love to include all when it comes to awareness.

Stay tuned.

Follow the hashtag #SewPINK on social media. We have exciting things planned! Watch our stories and posts closely for extra giveaway opportunities. Schedule your mammogram, know your risk factors, and support your friends. Breast cancer doesn’t take a break, neither will we.

Blog Hop 2022 Schedule

October 5, 2022

Clover & Violet

October 6, 2022

Fat Quarter Shop

October 7, 2022


October 11, 2022

Beyond the Reef

October 12, 2022

Sallie Tomato

October 13, 2022

Suzn Quilts

October 17, 2022

Snuggles Quilts

October 20, 2022

Pat Sloan

October 21, 2022

Knot and Thread Design

October 23, 2022

Sookie Sews

October 24, 2022

Mister Domestic

October 26, 2022

A Bright Corner

October 27, 2022

Sew Cute And Quirky

October 31, 2022


#SewPINK Blog Hop Schedules

The #SewPink Initiative was created by ByAnnie.com LLC to raise awareness for breast cancer throughout the year. Our efforts culminate in an annual blog hop during October’s Breast Cancer Awareness Month to promote self-care, awareness, early detection and support for those affected by breast cancer.



2020 Blog Hop Schedule

Oct. 1 (Thur): Mister Domestic

Oct. 5 (Mon): Sewfinity

Oct. 7 (Wed): Great Heron Thread

Oct. 9 (Friday): Knot and Thread

Oct. 12 (Mon): Snuggles Quilts

Oct. 14 (Wed): A Bright Corner

Oct. 16 (Fri): Suzn Quilts

Oct. 19 (Mon): HUGS'N KISSES

Oct. 20 (Tues): Sallie Tomato

Oct. 22 (Thur): Masterpiece Quilting

Oct. 23 (Fri): Meadow Mist Designs

Oct. 26 (Mon): LoveYouSew

Oct. 27 (Tue): Teresa Coates

Oct. 29 (Thur): ByAnnie.com

Oct. 31 (Sat): Sookie Sews 


2019 Blog Hop